Website Resources
Accessibility
Colourblindness simulation: http://www.vischeck.com/
Harding Flash and Pattern Analysis: http://www.onlineflashtest.com/
Test videos for triggering photosensitive epilepsy seizures.
Applications
Crowdfunding: http://ignitiondeck.com/
Crowdfunding:
https://premium.wpmudev.org/project/wordpress-fundraising/
Dating sites: https://www.siteground.com/skadate-hosting.htm
Intranet: https://www.simpleintranet.org/
Demo videos
Location-based sites, virtual tours: http://geopress.net/
Subscription box sales: https://www.cratejoy.com/
Beginner
Tutorial videos from WPBeginner.com
Beginner WordPress videos from WordCamp:
http://wordpress.tv/tag/beginner/
Beginner marketing videos from WordCamp:
http://wordpress.tv/tag/marketing+beginner/
Learn WordPress:
http://www.wpbeginner.com/beginners-guide/how-to-learn-wordpress-for-free-in-a-week-or-less/
Learn WordPress and WooCommerce: https://www.woothemes.com/videos/
Learn Cascading Style Sheets (CSS) (video series)
One-hour video introduction to the Weebly website builder
WordPress for Drupal developers:
https://wp-types.com/documentation/technical-guides/guide-drupal-developers-switching-wordpress/
Business
Client relationship videos from WordCamp:
http://wordpress.tv/tag/client-relationship/
Contracts videos from WordCamp: http://wordpress.tv/tag/contracts/
Customer support videos from WordCamp:
http://wordpress.tv/tag/customer-support/
Estimating articles from TutsPlus:
http://business.tutsplus.com/categories/estimates
Law videos from WordCamp: http://wordpress.tv/tag/legal/
Pricing videos from WordCamp: http://wordpress.tv/?s=pric
Project Management videos from WordCamp:
http://wordpress.tv/tag/project-management/
Starting a Business video series
Starting a Business:
https://entrepreneurhandbook.co.uk/category/start-a-business/
Starting a Technology Business: http://www.startupsecrets.com/
Stress and burnout:
https://www.smashingmagazine.com/tag/mental-health/
Content
Auto-publish commissioned articles:
https://www.constant-content.com/about/web-content-publisher-for-wordpress.htm
Business blogging videos from WordCamp:
http://wordpress.tv/?s=business+blog
Content curation videos from WordCamp: http://wordpress.tv/?s=curation
Content strategy videos from WordCamp:
http://wordpress.tv/tag/content-strategy/
Crowdsourced design: http://99designs.ca/
Crowdsourced writing: https://www.crowdspring.com/browse/writing/
Newsletter content for vertical markets: http://exclusive.multibriefs.com/
Professional Writers Association of Canada: http://www.writers.ca/
Design
Association of Registered Graphic Designers: http://www.rgd.ca/
Bad design videos from http://www.webpagesthatsuck.com/
Canva Design School: https://designschool.canva.com/design-courses/
WordCamp video: Design Survival Kit for Non-Designers
Based on the book: The Non-designer’s Design Book (4th Edition)
Designing for Trust: Building Confidence in Your Website
Design patterns tested for marketing conversion: https://www.goodui.org/
Persuasive design: https://www.smashingmagazine.com/tag/psychology/
Rapid prototyping: https://www.smashingmagazine.com/tag/prototyping/
Email Marketing
Auto-generate a newsletter from new posts with MailChimp:
http://kb.mailchimp.com/rss-in-campaigns
Canadian Anti-Spam Legislation (CASL): http://fightspam.gc.ca/
CASL compliance in MailChimp:
http://kb.mailchimp.com/lists/managing-subscribers/stay-compliant-with-casl
Test email display on apps and devices: http://litmus.com/
Marketing
Conversion videos from WordCamp: http://wordpress.tv/?s=conversion
Conversion is about getting people to buy.
Marketing videos from WordCamp: http://wordpress.tv/tag/marketing/
Mobile marketing: https://blogs.adobe.com/digitalmarketing/mobile/
Marketing Education for Free
Learn affiliate network management (as a merchant):
http://blog.shareasale.com/tag/new-merchant/
Learn affiliate fraud prevention:
https://www.brandverity.com/guide-to-affiliate-compliance/
Learn Business to Business (B2B) sales: CEB Challenger Sale
Learn Business to Business (B2B) sales: Alinean Value Selling
Learn Business to Consumer (B2C) marketing:
https://www.quicksprout.com/the-complete-guide-to-understand-customer-psychology/
Learn Content Marketing: Content Marketing Institute How-To Guides
Learn coupon fraud prevention:
https://www.brandverity.com/guide-to-coupon-code-compliance/
Learn crowdfunding:
http://ignitiondeck.com/id/category/crowdfunding-2/
Learn eBay marketing: http://www.ebay.com/university
Learn eCommerce: https://www.shopify.ca/guides
Learn email marketing: http://mailchimp.com/resources/
Learn email marketing:
http://www.leadpages.net/library/courses/email-list-building/
Course videos
Learn Facebook advertising:
http://www.leadpages.net/library/courses/facebook-advertising/
Course videos
Learn keyword research:
http://www.wordtracker.com/academy/keyword-research
Learn multi-vendor marketplaces:
http://www.izberg-marketplace.com/ressources-2/
Learn online marketing:
http://certification.hubspot.com/inbound-certification
Specialists in marketing automation
Learn online marketing: http://www.wordtracker.com/academy
Specialists in keyword research
Learn online marketing: http://www.copyblogger.com/learn/
Specialists in content marketing
Learn online marketing: http://www.leadpages.net/library/courses/
Specialists in conversion
Learn online marketing: https://www.quicksprout.com/university/
Learn pricing psychology:
https://www.quicksprout.com/the-complete-guide-to-understand-customer-psychology-chapter-6/
Learn raffles: http://learn.rafflecopter.com/
Learn social media marketing:
http://www.socialmediaexaminer.com/getting-started/
Learn social media marketing: https://education.hootsuite.com
Learn subscription marketing: https://memberup.co/free-sales-course/
Learn subscription box marketing: https://subscriptionschool.com/
by CrateJoy.com
Learn Pay Per Click (PPC) advertising: http://www.wordstream.com/learn
Learn Pay Per Click (PPC) advertising:
http://www.wordtracker.com/academy/pay-per-click
Marketing Tactics
Addiction: Why are some apps so addictive?
Brand Archetypes
http://wordpress.tv/2016/12/15/kevin-skarritt-and-steve-bennett-explode-your-wordpress-business/
Brand Archetypes: detailed descriptions
http://www.nvision-that.com/design-from-all-angles/what-is-your-brand-personality-a-look-at-brand-archetypes
Brand Archetypes: How cosmetics brands use the 12 brand archetypes (1 hr video)
Buyer’s Remorse: why vendor lock-in increases customer satisfaction.
http://www.ted.com/talks/dan_gilbert_asks_why_are_we_happy
Choice: Why offering too many options reduces sales
Choice: how adding an undesirable option can guide customer choice
https://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions
Evergreen content instead of The Content Hamster Wheel of Death
Free Trial vs. Money-back Guarantee
Persuasion: Cialdini’s 6 Principles of Persuasion
Persuasion: 5 Psychological Principles Of Persuasive Product Design
https://www.nathalienahai.com/videos/
Quizzes: https://wordpress.org/plugins/interact-quiz-embed/ [Video]
Self-identity messages convert better that goal-achievement messages
Self-image information products and formula products do better than goal products
Unique marketing insights videos
Value proposition statement for information products
Miscellaneous
Dave Thomas: What Agile development actually means.
Find any website’s Customer Service contact info:
https://gethuman.com/more
They will contact Customer Service for you for $15 USD.
Find out what technology a particular website uses: http://builtwith.com/
Book: The Art of Explanation:
https://www.commoncraft.com/art-explanation
Collection of computer-related articles
Plagiarism Detection
Copyscape: http://www.copyscape.com/
DMCA.com: http://www.dmca.com/
iThenticate: http://www.ithenticate.com/
Plugin Development
Plugin development videos from WordCamp:
http://wordpress.tv/tag/plugin-development/
Piklist plugin framework: https://piklist.com/
Videos from WordCamp: http://wordpress.tv/tag/piklist/
WordPress Boilerplate plugin framework, http://wppb.io/
Videos from WordCamp: http://wordpress.tv/tag/boilerplate/
Introduction to APIs: https://zapier.com/learn/apis/
Introduction to plugin development:
http://premium.wpmudev.org/blog/noob-plugin-diary/
WooCommerce plugin development documentation:
https://docs.woothemes.com/document/create-a-plugin/
WooCommerce plugin framework from SkyVerge:
https://github.com/skyverge/wc-plugin-framework
Projectors
Laptop video port activation chart:
http://www.infocus.com/support/laptop-activation
Regulations by industry
Nutraceuticals: Advertising | Manufacture & Import
Requirements
Define your business idea:
http://smallbusinessbc.ca/resource/howtos-checklists/evaluate-your-business-idea/
After clicking the above link, look for the purple “DOWNLOAD” box on the left side.
Validate your business idea:
https://www.shopify.ca/blog/15153597-5-strategies-to-validate-your-product-ideas
Web requirements questionnaire
Logo requirements questionnaire
Plugin feature comparisons: http://wpscoop.com/
Requirements videos from WordCamp:
http://wordpress.tv/?s=requirements
Requirements articles:
http://boxesandarrows.com/category/discovery-research-and-testing/
Search Engine Optimization (SEO)
Accessibility effect on SEO: https://moz.com/blog/accessibility-seo-1
Learn SEO: https://moz.com/learn
Learn SEO: https://yoast.com/academy/
Local business directories in Canada:
http://www.whitespark.ca/top-local-citation-sources-by-country
Support Outsourcing
Reseller hosting with end-user support: https://ca.godaddy.com/reseller-program
WordPress support: https://maintainn.com/
WordPress support: http://www.wpsitecare.com/
WordPress support: http://www.wpup.co/
Video
Animated character explainer videos: http://www.powtoon.com/
Explainer video library and editor: https://www.commoncraft.com/
Whiteboard explainer videos: http://truscribe.com/
Whiteboard explainer videos: http://www.videoscribe.co/