This is the flip side of the technology laggards who consider technology a necessary evil. Buying a particular technology because it has a lot of media buzz is the cause of much friction between technology managers and senior executives. It is difficult to show value for money spent.
Have a technology plan that is based on business goals such as customer acquisition, customer satisfaction, process efficiency or cost reduction. Technology managers must realize that they have to achieve business objectives, even in a nonprofit organization. This will make the conversation with senior executives much smoother, because you are now speaking their language.